Apple Inc
Known primarily for its consumer electronics products, Apple Inc. is an American company credited with inventing the Macintosh computer, iPhone, and iPad, among numerous other devices, wearables, and accessories. Under the leadership of founder Steve Jobs, the company rose to prominence with high-quality products and innovative marketing. Apple customers are often fiercely loyal to the brand, with approximately 90% of iPhone users unwilling to switch and many showing a strong preference for the company's products and accessories. As one of the largest tech companies in the world, Apple Inc. has a market cap of over $2 trillion and is considered the planet’s most valuable company by many industry experts. In addition to the revenue from products, Apple brings in a significant portion of its income through software services—nearly double what it makes from selling devices.
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Company Description for Apple Inc
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was incorporated in 1977 and is headquartered in Cupertino, California.